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<!-- IMPORTANT MESSAGE: This page does not exist but an earlier version, shown below, has been restored from the backups. Please confirm this is an up to date version, delete this message and then press Save to restore the page to your wiki. Timestamp and ID of backup: Soda.20060925222246 --> <div id="section05"> = Soda = [[http://www.soda.co.uk:Soda]]combines an arts and research practice with a broad range of commercial activities. This eclectic mix is united by the creative culture of excellence and innovation that has permeated Soda since its inception in 1996. We believe research and development is our lifeblood, enabling us to continue generating innovative ideas, creating unique content and building on our intellectual property foundations. Julian Saunderson Julian has a background in computer science but taught in an art context for over ten years at the Centre for Electronic Arts at Middlesex University. He is now Soda's technical director. Joining Soda shortly after its inception, Julian is involved in much of the advanced production work that Soda undertakes as well as participating in its strategic development. Julian was one of the original implementors of the Technosphere online artwork and has contributed to a number of Soda's artistic endeavours. In particular he worked with Fiddian Warman on the Corrupted Nature piece in which two robotic sculptures discuss topics including the nature of free will and redemption in a dialogue by de Sade. **Abstract** Soda has worked for over five years within both a commercial and cultural context, developing a range of projects for clients, curators and internal / external outcomes. Our work draws upon and is influenced by both emerging and existing models of working, and on a broad level engages social influences from gaming to the conceptual and cultural changes influenced by science and technology. Taking a cue from Gregor Schneider, who said "..the highest form of thinking is doing", this presentation will examine the relationship of Soda's work and outcomes to a broader context which is shaping our cultural industry, highlighting the key findings that have influenced our views, practise and methodologies over the last five years. </div>